Video Marketing

How To Get Started With Video Marketing


youtube-marketingDid you know that one fast and quite easy way to rank high on Google is using videos!

Video is the future of the Internet, and if you’re looking for a cost-effective way to get your message out to lots of people, then posting videos on YouTube is a perfect solution.


Online video content has been growing exponentially

in just the last few years.


Google OWNS YouTube, therefore it’s easier to get YouTube videos to rank high on Google than eg a blog post – if you do it right. Once you’ve uploaded them, you can get leads from your videos for months, even years, for FREE!

And don’t worry if you you’re camera shy, you can do screen capture videos or presentation videos instead.

>>> Here’s a system that makes video marketing super easy (free trial) => Video Marketing


However, before you shoot your videos and upload them

to YouTube, there are some critical steps to do.


Think about your prospect’s wants, needs, problems and / or pain: What’s in it for them to watch your videos?

Titles starting with “How To….” are usually good to use, they speak directly to your potential viewers self-interest.

To optimize your videos for SEO (Search Engine Optimization) so that they show up when someone searches for something related to your video, you should be clear about what keyword phrase your video is targeting. You can use Google Keyword Planner for this.

Make sure you have your keyword in your title, URL and description.

When you have uploaded your video to YouTube, you can insert captions and notes throughout the video – this will together with tags further optimize your video for SEO.


Before you shoot your videos you should also outline a “script”

so that you know what to say.


It includes basically the following steps:

1) Introduce yourself

2) Inform them what the video is about

3) Deliver your information

4) Summarize

5) Close with a CTA = a Call To Action (eg to click on a link to your blog or Capture Page)


Just don’t look at a script and read it word by word during the whole video!


Try to look straight in the camera and be “relaxed”, pretend

 you’re talking to a friend.


If you’re just starting out with video marketing, I would highly recommend you to invest in the very affordable YouTube Traffic Blueprint; by Tim Erway.


It’s a pdf with 34 pages, it’s NOT a long, time consuming course. It’s easy to follow, handy and concise. It outlines exactly what to do to dominate search engines with your videos.



You can get it here: YouTube Traffic Blueprint


And if you think that you have to invest a lot of money on expensive equipment for shooting videos, you really don’t.

All you need to start with video marketing is a laptop with a built-in camera, or you can use your iPhone or an other smartphone to shoot the videos and then upload them to your YouTube channel.

And then if you find that this is a marketing strategy you enjoy, feel comfortable with and want to continue with, then you can of course buy a good camera, microphone etc.

But I would recommend you to not spend a lot of money on equipment before you have tested it for a while so that you know you will continue shooting videos.


What I find very useful, is a tripod.


Because with the tripod you can easily shoot the videos in different places in your house or outdoors if you want, to get some variety in the videos.

I bought my tripod on from a company called Sam Ash in Seattle.

When I searched on the internet for tripods, I read in some reviews that they had problems with “slippery” laptop holders. So what’s really good with this tripod is that it has anti-slippery protection on the laptop holder and it has also raised shelf edges, so that the computer doesn’t slip off.

It’s also easy to adjust the height, you can tilt the holder etc. If you want to check it out, the name of it is: QuikLok LPH001.

I bought it for just $39, shipping included.

I hope you’ve found my post about Video Marketing useful. If you have any questions, leave a comments below or contact me.

I’d also appreciate it if you “Like” and / or share this post if you found it interesting!

Now, get started with your videos and add some “ninja tricks” from the YouTube Traffic Blueprint!


Caroline Karlsson Signature


PS: Here’s a short word-for-word script that’ll transform a simple 2-minute video into a RAGING LEAD-GENERATION MACHINE… flooding your website with FREE laser-targeted traffic.

Click Here => Video Script Formula


I’d love to connect with you – here are my contacts:








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